New Year - Better choices!

Shop smarter. 1 quality basics = unlimited options to wear and style
New Year - Better choices!
Shop smarter. 1 quality basics = unlimited options to wear and style
BUY BASICS NOW

At About we believe in

QUALITY

Our designs are handmade by expert artisans under one roof in our factory in Europe. Each piece undergoes a 7-step quality control process, and the innovative, premium natural fabrics produce a super soft feeling against your skin. 

CARE

We care about the planet and how our fabric is made. We have big green energy goals and wastewater that’s clean enough to drink. We believe in our people and the longevity of our products. This is our journey towards circularity.

CONSCIOUS CONSUMPTION

Our basics have a minimalist aesthetic and a modern feel. We’ve reinvented everyday essentials basic by removing the weight of consumption and improving functionality and style. Here’s to clothes that do more for you and more for the planet.

Comfy oversized hoody from soy waste
€149,00

Feather light framed triangle bra from Tencel™ lyocell blend
€55,00

Crazy soft wide leg pants from soy waste
€99,00

Feather light framed triangle bra from Tencel™ lyocell blend
€55,00

Comfy oversized hoody from soy waste
€149,00

Classy pique sweater top from soy waste
€79,00

€0,00

Comfy high waist sweat pants from soy waste
€119,00

Crazy soft convertible bra from soy waste
€55,00

€0,00

Comfy high waist sweat pants from soy waste
€119,00

Invisible mid-rise panties from Tencel™ modal
€25,00

€0,00

Feather light ribbed high-leg panties from Tencel™ lyocell blend
€29,00

Comfy high waist sweat pants from soy waste
€119,00

Comfy classic fit sweatshirt from soy waste
€129,00

Classy pique sleeveless top from soy waste
€55,00

€0,00

Comfy classic fit sweatshirt from soy waste
€129,00

Invisible cami top from Tencel™ modal
€35,00

€0,00

Invisible active everyday bra from Tencel™ modal
€45,00

€0,00

Comfy oversized hoody from soy waste
€149,00

Comfy high waist sweat pants from soy waste
€119,00

Invisible high-waist panties from Tencel™ modal
€25,00

€0,00

Crazy soft high-waist panties from soy waste
€35,00

€0,00

Comfy oversized hoody from soy waste
€149,00

Feather light ribbed long sleeve top from Tencel™ lyocell blend
€65,00

Comfy classic fit sweatshirt from soy waste
€129,00

Feather light mid-rise bikini panties from Tencel™ lyocell blend
€29,00

Crazy soft classic fit T-shirt from soy waste
€55,00

Comfy classic fit sweatshirt from soy waste
€129,00

Classy pique lounge shorts from soy waste
€65,00

Invisible active everyday bra from Tencel™ modal
€45,00

€0,00

Comfy high waist sweat pants from soy waste
€119,00

Comfy high waist sweat pants from soy waste
€119,00

Comfy classic fit sweatshirt from soy waste
€129,00

Crazy soft high-neck tank bra from soy waste
€45,00

Comfy oversized hoody from soy waste
€149,00

Crazy soft everyday leggings from soy waste
€49,00

Comfy oversized hoody from soy waste
€149,00

Feather light ribbed long sleeve top from Tencel™ lyocell blend
€65,00

Crazy soft convertible bra from soy waste
€55,00

€0,00

Crazy soft everyday leggings from soy waste
€49,00

Feather light ribbed cami bralette from Tencel™ lyocell blend
€49,00

Crazy soft high-waist panties from soy waste
€35,00

€0,00

Crazy soft flattering high-waist panties from soy waste
€29,00

Crazy soft high-leg panties from soy waste
€29,00

€0,00

Feather light ribbed long sleeve top from Tencel™ lyocell blend
€65,00

Feather light ribbed leggings from Tencel™ lyocell blend
€55,00

Feather light ribbed high-leg panties from Tencel™ lyocell blend
€29,00

€0,00

Crazy soft full coverage padded bra from soy waste
from €69,00

€0,00

Invisible cami top from Tencel™ modal
€35,00

€0,00

Crazy soft high-leg panties from soy waste
€29,00

€0,00

Feather light ribbed high-leg panties from Tencel™ lyocell blend
€29,00

Comfy oversized hoody from soy waste
€149,00

Feather light framed triangle bra from Tencel™ lyocell blend
€55,00