What is sustainability exactly?

Nov 19, 2021

Sustainability is something that caught everyone's attention recently. Brands use it while describing not only processes but also the work environment, relationships. It seems anything can be sustainable these days. But is it always true?

The beginning

In the late 20th century, the environmental question was already a global problem. For example, the energy crises in 1973 and 1979 showed people how dependent they are on non-renewable energy resources. In the 21st century, we acknowledged the price for manipulating those resources and extending our needs. It's called climate change. 

What is sustainability?

Sustainability is the ability to meet your needs without compromising future generations. All those extra jeans in your wardrobe are not a necessity, but your not-so-sustainable decisions. But wait, there's more! 

Sustainability in fashion

There is a lot of debate about how a brand should use the word sustainable. Fashion on its own is not a sustainable industry. But we must meet our needs, and in that case, we must choose responsible brands that carry the flag of being truly sustainable. First of all, it's about the people that participate in making your garment. If you're buying that $2 t-shirt, it's guaranteed that someone was underpaid or exploited to make them. Fair wages and good job conditions are part of the price the consumers pay. Secondly, you need to be able to see how and where your garment was made. How much CO2 or wastewater factory is producing while making its products? What materials are they using? Are they biodegradable, or maybe compostable? And one more thing - packaging. The future of fashion is circular, and so is the future of packaging. Make sure you don't get that extra plastic each time you order, and make sure it's also recyclable, compostable (maybe at home? we know our packaging is) or reusable?

How to lead a sustainable life

We all are our choices. By choosing less and more efficiently, you will contribute to stopping climate change. A lot of people might think the impact of one person is not enough, and it's definitely not true. People live by example, and that's the least we can all do. Sometimes it can be scary, but only by making the right choices, we can actually save some precious non-renewable and endangered materials. For example, climate change advocate Mark Sultan Gersava states, "Every person emits 190 kilograms of CO2 equivalent in greenhouse gasses each year by ironing clothes. If 7 billion people would stop ironing clothes, we can decrease the CO2 by 13 million metric tons annually, which has a big contribution to reducing the effect of climate change".

Instead of conclusion

None of us can truly live here without impacting planet Earth. But we can try to do it as little as we can. In later chapters in our blog, we'll talk more about the ideas and processes that help people to choose the right, sustainable path of living.