Explore ABOUT

Brand story

Your clothes are the closest thing to you. From the moment you put them on, the feeling of fabric against your skin is an essential part of your day.

That’s why we believe in clothes that keep you looking and feeling your best, all day long. No rough stitching. No itchy fabrics. No uncomfortable seams. Just pure comfort. You shouldn’t have to sacrifice your senses to express your style – so why settle for anything less?

For over 50 years, we’ve been developing what we call the Sensology of Wear. Each of our collections begins in the laboratory. Starting with the finest yarns, we create luxurious, high-performance fabrics from Merino wool, Modal, silk and cotton. Then we enrich them using innovative techniques to keep you comfortable and feeling fresh.

Natural beeswax soothes the skin, aloe vera moisturizes it, silk proteins enhance its softness and silver ions provide long-lasting protection against bacteria. Every inch of our clothing is designed to delight your senses.

Inspired by comfort, perfected by science. That’s the Sensology of Wear. 




ABOUT clothing is developed with sensology of wearing in mind. Each collection reveals this in its own unique way because of the different technological innovations and functional solutions:

/SilkPROTEINS/ is a finishing technology which enriches textiles with silk proteins, which are known for soothing and crease resistance. Silk proteins make the fabric strong, elastic, and very pleasant to wear. This technology is used only on items from the ABOUT Sense collection for women.

/AloeVERA/ label means that garments are infused with aloe, known for antibacterial protection and non-irritant properties. Every season new items in the ABOUT Trend collection are developed using this technology.

/SilverPLUS/ is a finishing technology which enriches textiles with silver ions, which are known for antibacterial and odour neutralising features. You can feel that by trying items from ABOUT Business collection.

/BeesWAX/ is a finishing technology which enriches textiles with natural beeswax extracts, known for skincare properties and fabric softness. All items in the ABOUT Classic collection are enhanced with this innovative technology.

/MerinoWOOL/ textile is very thin. Nevertheless, it is excellent at retaining the optimal body temperature. Exceptionally durable and highest quality garments made from Merino sheep wool are developed exclusively for the ABOUT ClassicWool collection.

/ThermoACT/ label means that garments are made from a textile which maintain temperature balance and evaporate the sweat; the clothes are breathable and dry quickly. The special “flat” seams do not irritate the skin and feel very comfortable. All items in the ABOUT Active collection have this technology.